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ABOUT ABASTO |
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Until now, there has been a communication gap to the thousands of Hispanic business owners in the food industry. Abasto is the only platform to bridge that gap. And we've built a strong bridge. Not only have we hired a top-notch writing and research staff, but we also have integrated experts in the Hispanic business community as well as members of Wake Forest University's Babcock School of Business as key contributors. This assimilation of talent yields a magazine worth reading for our audience. They need us to grow their profits. The magazine was developed to be the "must read" of every owner or manager involved with Hispanic foods. Each and every article is designed to provide "best practice" principles of essential informaion on how to better run a business to increase profits. We exist for one simple reason: To be the indispensable guide for the Hispanic food industry. |
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THE ABASTO TEAM |
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.jpg "Dan Calhoun, Publisher")
Dan Calhoun
Publisher
Dan Calhoun has spent his career launching successful businesses. His expertise as an entrepreneur is integrally tied to his experiences of a childhood spent in Pozarica Veracruz, Mexico.
He maintained a close affiliation with the Hispanic community even after moving to the U.S. in 1977.
Fluent in both Spanish and English, Dan has partnered with his brothers to establish manufacturing, retail, consulting, and distribution companies in the Hispanic Food Industry.
He saw that something was missing in this market: a national communication platform to increase profitable relationships within the community. Abasto was created to fill that gap. His hobbies include golf, travel, sailing and most outdoor recreational activities.
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.jpg "Francisco Camara, Editor in Chief")
Francisco Camara
Editor In Chief
Born in Merida, Mexico, where he earned a BA in Social Communications, Francisco Camara began his news-writing career when he was only a sophomore in college, where he landed a job translating Associated Press stories for a local newspaper. His credentials came from spending several summers learning English at Camp Thunderbird, near Charlotte, North Carolina.
After graduation he moved to Cancun, a tourist destination where he could better apply his language skills. There, he was hired as an editor for the first locally produced edition of The Miami Herald International Edition.
In 2000 he was asked to develop the editorial department of Que Pasa, a weekly Spanish-language newspaper serving the emerging Hispanic community of North Carolina’s Piedmont Triad region. During his seven-year tenure with the company, Que Pasa grew from a single edition with a circulation of 12,000 to three editions that cover virtually all of North Carolina with a circulation of 85,000. He also developed the news department of Que Pasa’s six radio stations.
When Francisco was asked to become Editor-in-Chief of Abasto, he accepted immediately, seizing the opportunity to make a difference for the Hispanic food entrepreneur.
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.jpg "Danny Galett, Jr., Vice President of Sales")
Danny Gelatt, Jr.
Vice President of Sales
Danny Gelatt is an experienced entrepreneur, using his bilingual and multi-cultural abilities to create a strong sales track record in a wide range of industries.
Dan came to Abasto after developing and growing the regional offices of Latino Communications, Inc. This media corporation, specializing in the Hispanic communities in key metropolitan areas in North Carolina, encompassed print and radio platforms for the Hispanic populations. During his tenure, Danny developed a new business model for major accounts, helped grow the business from one newspaper to three, and from one radio station to nine. In addition, he helped to create an in-house ad agency. He also worked pro bono with local and state agencies to help with special projects for this population.
Prior to that, he lived and worked in Argentina for 11 years, where he founded and nationalized four churches, taught at the Argentine Biblical Seminary, and served as a General Contractor for three church building projects.
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.jpg "Joan Burnette, Director of Marketing")
Joan Burnette
Director of Marketing
With twenty years experience in marketing, managing multi-million dollar budgets, Joan Burnette decided to join Abasto as head of marketing because of the compelling business proposition of the magazine. She has increased the profitability for the companies she’s worked with in a wide range of industries, including consumer packaged goods, pharmaceuticals, technology, life sciences, commercial real estate, sports & fitness, engineering and nonprofits.
Joan has a long entrepreneurial history, founding and leading successful companies in the fields of publishing, marketing, fitness, and fulfillment. She brings all this to bear on achieving the same at Abasto.
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.jpg "Cris Avila, National Sales Manager")
Cris Avila
National Sales Manager
Cris Avila began his career in marketing and media in Guanajuato, Mexico, where he became marketing director of the local chapter of AISEC, a global mobilization force to match students with internships at corporations around the world.
Upon earning a BA in International Trade from the University of Guanajuato, Cris became the marketing director for CMC Mortgage. In 2004, Cris moved directly into the media industry when he began working for Que Pasa Media Network, a conglomerate with eight radio stations and three newspapers in North Carolina. At Que Pasa, he was responsible for developing programs, sponsorships and media plans to national accounts. His success there gave him opportunity to direct national sales accounts at Davidson Media Group, one or the largest US radio networks on the East coast.
He made his move to Abasto because he recognized the value of its unique platform for the Hispanic Food Industry. In his spare time, Cris volunteers for the US Tennis Association where he serves as the Chairman for the Outreach and Inclusion Committee in North Carolina.
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.jpg "Luzby Plascencia, National Sales")
Luzby Plascencia
National Sales
Born and raised in Guadalajara, Mexico, Luzby Plascencia brings a rich culture and energy to the Abasto team. Luzby began pursuing her career as a paralegal following her move to the United States, and worked with several law firms in North Carolina. As her interest in business management, marketing and sales grew, she worked for a Hispanic media company as their Office & Traffic Manager; responsible for all operational duties company-wide.
With this valuable experience, Luzby now functions as Abasto's National Sales Coordinator and Office Manager. Luzby has been instrumental in the development of the business processes and client services model Abasto uses to this day.
Our advertising clients, agency partners, university affiliates, and readers can all be assured that Abasto will work hard to serve their needs, largly thanks to the dedication, creativity, and solution-oriented team members like Ms. Plascencia.
Founded in a passion for 'family', Luzby has a deep vision for her Hispanic community; locally as well as universally. She is continually improvising new ways to bridge her cultural, language, and professional skills to invest in others. This is another reason she is such a vital part of the Abasto Team.
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.jpg "Daniel Villalba, Art Director")
Daniel Villalba
Art Director
Daniel Villalba has extensive international expertise with graphic design. Daniel has worked on major corporate accounts, including Mastercard, Nestle, Philip Morris, Adidas and LeCoq Sportif, American Airlines, FedEx, McDonald’s, ING, and Mitsubishi.
Born in Buenos Aires, Argentina, Daniel first started working as an illustrator when he was twenty. He studied at ENET Graphic Arts School, and later majored in Communications at Universidad del Salvador. Prior to joining Abasto, Daniel had agency experience at Proxima, Place Art, Creativa Publicidad, Dinam Publicidad, Gowland Publicidad, and Publicidad Uno.
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.jpg "Steve Stanley, eBusiness Strategies")
Steve Stanley
Director of eBusiness Strategies
Steve Stanley brings an element of consulting and project management to the Abasto team and serves as our resident technologist and web strategist.
Steve’s near-term objectives have been the creation and management of Abasto's companion Web portal (AbastoOnline.com), our content management and magazine presentment solution, our interactive media and online advertising tools, and our social networking and eCommerce/ marketplace concepts for the growth of Abasto into it’s next generation.
Steve has deployed eBusiness strategies and solutions, including business-critical B2C & B2B implementations for clients in the publishing, product ideation, retail/wholesale, logistics, banking/finance, food/restaurant, healthcare, and professional service industries.
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