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ABOUT ABASTO |
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Until now, there has been a communication gap to the thousands of Hispanic business owners in the food industry. Abasto is the only platform to bridge that gap. And we've built a strong bridge. Not only have we hired a top-notch writing and research staff, but we also have integrated experts in the Hispanic business community as well as members of Wake Forest University's Babcock School of Business as key contributors. This assimilation of talent yields a magazine worth reading for our audience. They need us to grow their profits. The magazine was developed to be the "must read" of every owner or manager involved with Hispanic foods. Each and every article is designed to provide "best practice" principles of essential informaion on how to better run a business to increase profits. We exist for one simple reason: To be the indispensable guide for the Hispanic food industry. |
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Want more info?
Whether it's national or regional opportunities you are looking for, Abasto can make it happen for you!
Our Address is:
ÂAbasto
 PO BOX 20577
 Winston-Salem,
 North Carolina
 27120-0577
Please call us at your convenience:
 (877) 817-3674
 or request a contact via email: Info@Abasto.US
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THE ABASTO TEAM |
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.jpg "Francisco Camara, Editor in Chief")
Francisco Camara
Editor In Chief
Born in Merida, Mexico, where he earned a BA in Social Communications, Francisco Camara began his news-writing career when he was only a sophomore in college, where he landed a job translating Associated Press stories for a local newspaper. His credentials came from spending several summers learning English at Camp Thunderbird, near Charlotte, North Carolina.
After graduation he moved to Cancun, a tourist destination where he could better apply his language skills. There, he was hired as an editor for the first locally produced edition of The Miami Herald International Edition.
In 2000 he was asked to develop the editorial department of Que Pasa, a weekly Spanish-language newspaper serving the emerging Hispanic community of North Carolina’s Piedmont Triad region. During his seven-year tenure with the company, Que Pasa grew from a single edition with a circulation of 12,000 to three editions that cover virtually all of North Carolina with a circulation of 85,000. He also developed the news department of Que Pasa’s six radio stations.
When Francisco was asked to become Editor-in-Chief of Abasto, he accepted immediately, seizing the opportunity to make a difference for the Hispanic food entrepreneur.
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.jpg "Danny Galett, Jr., Vice President of Sales")
Danny Gelatt, Jr.
Vice President of Sales
Danny Gelatt is an experienced entrepreneur, using his bilingual and multi-cultural abilities to create a strong sales track record in a wide range of industries.
Dan came to Abasto after developing and growing the regional offices of Latino Communications, Inc. This media corporation, specializing in the Hispanic communities in key metropolitan areas in North Carolina, encompassed print and radio platforms for the Hispanic populations. During his tenure, Danny developed a new business model for major accounts, helped grow the business from one newspaper to three, and from one radio station to nine. In addition, he helped to create an in-house ad agency. He also worked pro bono with local and state agencies to help with special projects for this population.
Prior to that, he lived and worked in Argentina for 11 years, where he founded and nationalized four churches, taught at the Argentine Biblical Seminary, and served as a General Contractor for three church building projects.
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.jpg "Luzby Plascencia, National Sales")
Luzby Plascencia
National Sales
Born and raised in Guadalajara, Mexico, Luzby Plascencia brings a rich culture and energy to the Abasto team. Luzby began pursuing her career as a paralegal following her move to the United States, and worked with several law firms in North Carolina. As her interest in business management, marketing and sales grew, she worked for a Hispanic media company as their Office & Traffic Manager; responsible for all operational duties company-wide.
With this valuable experience, Luzby now functions as Abasto's National Sales Coordinator and Office Manager. Luzby has been instrumental in the development of the business processes and client services model Abasto uses to this day.
Our advertising clients, agency partners, university affiliates, and readers can all be assured that Abasto will work hard to serve their needs, largly thanks to the dedication, creativity, and solution-oriented team members like Ms. Plascencia.
Founded in a passion for 'family', Luzby has a deep vision for her Hispanic community; locally as well as universally. She is continually improvising new ways to bridge her cultural, language, and professional skills to invest in others. This is another reason she is such a vital part of the Abasto Team.
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.jpg "Justin Chin, J.D., Research & Content Coordinator")
Justin Chin, J.D.
Director of Research
Justin Chin graduated from Georgia Tech in 2005 with a B.S. in Industrial and Systems Engineering and from Mercer University School of Law in 2008. Justin founded a non-profit 501(c)(3) organization in 2001 which specialized in print, media, and audio recording and production. Justin recently joined the Charlotte Georgia Tech Alumni Board and the Covenant Day School Alumni board.
In his spare time, Justin enjoys tennis and golf. He is also an avid wedding photographer (www.JustinChinPhotography.com).
Justin is responsible for the integrity of our research as well as building our envaluable internship program.
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.jpg "Daniel Villalba, Art Director")
Daniel Villalba
Art Director
Daniel Villalba has extensive international expertise with graphic design. Daniel has worked on major corporate accounts, including Mastercard, Nestle, Philip Morris, Adidas and LeCoq Sportif, American Airlines, FedEx, McDonald’s, ING, and Mitsubishi.
Born in Buenos Aires, Argentina, Daniel first started working as an illustrator when he was twenty. He studied at ENET Graphic Arts School, and later majored in Communications at Universidad del Salvador. Prior to joining Abasto, Daniel had agency experience at Proxima, Place Art, Creativa Publicidad, Dinam Publicidad, Gowland Publicidad, and Publicidad Uno.
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.jpg "Steve Stanley, Director of eBusiness Strategies")
Steve Stanley
Director of eBusiness Strategies
Steve Stanley brings his 16 years of consulting and leadership experience to the Abasto team and serves as our resident technologist and web strategist.
Steve’s near-term objectives have been the creation and management of Abasto's companion Web portal (AbastoOnline.com), our content management and magazine presentment solution, our interactive media and online advertising tools, and our social networking and eCommerce/ marketplace concepts for the growth of Abasto into it’s next generation.
Steve has deployed eBusiness strategies and solutions, including business-critical B2C & B2B implementations for clients in the publishing, product ideation, retail/wholesale, logistics, banking/finance, food/restaurant, healthcare, and professional service industries.
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